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    By: Tom Doctoroff

    $43.99
     
     
    ISBN
    9780230340305
    Date Released
    Binding
    Hardcover
    Pages
    258
    Dimensions
    166 x 248 x 26mm

    Out of Print

    Description
    Information
    Examines contemporary Chinese consumer behavior and explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.
    ISBN:
    9780230340305
    Publication Date:
    22 / 05 / 2012
    Pages:
    258
    Dimensions:
    166 x 248 x 26mm

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