By: Tom Doctoroff

$35.19
RRP: $43.99
Save $8.80
ISBN
9780230340305
Date Released
Binding
Hardcover
Pages
258
Dimensions
166 x 248 x 26mm

Out of Print

Description
Information
Examines contemporary Chinese consumer behavior and explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.
ISBN:
9780230340305
Publication Date:
22 / 05 / 2012
Pages:
258
Dimensions:
166 x 248 x 26mm

You might also like