For twenty years‚ Mike Berland and Doug Schoen have been in the business of winning. As professional and corporate strategists for the internationally renowned strategic research firm Penn‚ Schoen & Berland Associates‚ they're experts in how to win-from the hardest-fought battles on the campaign trail to the hardest-won victories in the boardroom. Yet‚ after interviewing more than fifty leaders in their respective fields‚ they discovered something very different: that winning isn't what's really important. What drives the top businessmen‚ politicians‚ athletes‚ and entertainers to be their very best‚ even after they've won the Masters or an Oscar‚ developed a thriving company or made their millions?
The answer: Success.
Winning is easy to define‚ but‚ as Berland and Schoen found‚ true success has an emotional quotient: it's about deciding what your inner self truly wants and striving endlessly to achieve it. WHAT MAKES YOU TICK? is just that-an honest look at how highly successful people actually think about success‚ and the four styles of successful people:
Visionaries‚ Natural Born Leaders‚ Do-Gooders‚ and Independence Seekers.
Among the success stories Berland and Schoen profile are:
Steve Forbes‚ president and CEO of Forbes‚ editor-in-chief of Forbes magazine
Bob Costas‚ broadcaster‚ NBC Sports‚ HBO Sports
Mark Burnett‚ executive producer‚ Survivor
Jill Abramson‚ managing editor‚ New York Times
Heidi Klum‚ supermodel‚ host and executive producer of Bravo's Project Runway
Jake Burton‚ owner and chairman of Burton Snowboards
Richard Parsons‚ chairman and CEO of Time Warner‚ Inc.
Mario Andretti‚ world champion race car driver
Craig Newmark‚ founder and chairman of craigslist
Michael Bloomberg‚ mayor of New York City
Bobby Flay‚ Chef‚ restaurateur and Food Network host
In this unprecedented compilation of introspective interviews‚ advice‚ and analysis‚ Berland and Schoen demonstrate that success isn't about changing who you are-but rather about figuring out what makes you tick‚ and leveraging those assets to get to where you want to go.