129 x 197 x 23mm
The Amazing Inside Story of the DaimlerChrysler Merger
This is the inside story behind the Daimler-Benz takeover of the Chrysler Corporation that has become an example for business in the twenty-first century. Author David Waller provides unique insight into the biggest deal in history which created a global giant with sales of $120 billion and 470,000 employees.
Combining thrilling narrative with first-hand analysis, Waller demonstrates tangible lessons for business managers involved in global business, highlighting rights and wrongs, and what could have been done differently.