Has pink always been feminine and blue masculine? Why does orange whet our appetite? Why do we feel blue? Shades of colour accompany our lives and shape our language: we become green with envy, or remove our rose-tinted spectacles. But how did colours acquire these associations? In this beautiful coffee table book, we traverse the colour spectrum with 150 remarkable stories of our experience, understanding and theories of colour. With insights from art, nature, psychology and science, this is an amusing, entertaining, and vibrant journey through the cultural history of colour.