Winning At Innovation

Winning At Innovation by Fernando Trias de Bes
By: Fernando Trias de Bes
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ISBN
9780230354104
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
ISBN:
9780230354104
Publication Date:
21 / 10 / 2011

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