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    By: Fernando Trias de Bes

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    -+
    $22.99
     
     
    ISBN
    9780230354104
    Date Released
    Binding
    eBook
     
     

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    Description
    Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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