Winning Results with Google AdWords, Second Edition

By: Andrew Goodman

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ISBN
9780071595742
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eBook
 
 

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywords

Understand Google's Quality Score ad ranking system and quality-based bidding

Use the keyword tool to your advantage

Develop a successful bidding strategy

Write, test, and refine winning ads

Filter out inappropriate prospects

Expand proven ad campaigns

Measure success using Google Analytics and other methods

Increase conversion rates
ISBN:
9780071595742
Publication Date:
08 / 12 / 2008

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