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    Winning Results with Google AdWords, Second Edition

    By: Andrew Goodman

    RRP: $39.99
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    Run a Profitable Google AdWords Campaign

    Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

    Create strategic groups of ads and keywords

    Understand Google's Quality Score ad ranking system and quality-based bidding

    Use the keyword tool to your advantage

    Develop a successful bidding strategy

    Write, test, and refine winning ads

    Filter out inappropriate prospects

    Expand proven ad campaigns

    Measure success using Google Analytics and other methods

    Increase conversion rates

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