Award-winning author Alastair Rylatt has written an easy-to-read and accessible management guide that explores three fundamental questions: How do you win the hearts and minds of people in business? How do you grow competitive advantage? How do you sustain lasting success?
This book is timely in that the knowledge economy is something that is being talked about in Australia, but as yet there are few practical local books to help businesses launch it into action. Much of the available literature is US-based and to date this literature has satisfied local demand.
There now exists a growing demand for a knowledge management reference that addresses the array of topics that Australian and New Zealand managers face in order to bring about effective change. This edition includes case studies and examples tailored to the Australian/New Zealand market place.