Women Want More

By: Kate Sayre, Michael J. Silverstein

QTY
-+
$20.99
 
 
ISBN
9780061905407
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
ISBN:
9780061905407
Publication Date:
08 / 09 / 2009

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