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    By: I. Ellwood

    QTY
    -+
    $55.99
     
     
    ISBN
    9780230594036
    Date Released
    Binding
    eBook
     
     

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    Description
    Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

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