You May Also Like: Taste In An Age Of Endless Choice

You May Also Like: Taste In An Age Of Endless Choice by Tom Vanderbilt
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ISBN
9781471100055
Date Released
Binding
Paperback
Pages
360
Dimensions
153 x 234mm
Only available to order
Estimated 10 - 14 business days until dispatch

Other Titles by Tom Vanderbilt

Description
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Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions.

From the tangled underpinnings of our food choices, to the discreet dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.
ISBN:
9781471100055
Publication Date:
01 / 07 / 2016
Pages:
360
Dimensions:
153 x 234mm

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