The 12 Factors of Business Success will tap into the ongoing "Strengths Revolution" in business, sales and management. Business currently is shifting from bolstering up one's weaknesses to playing to one's strengths and they are hungry for guidance on how to better do this. First the book will create and provide the reader with a self assessment to identify those factors that determine success and achievement. Then the authors' will walk the reader through an action plan to develop each strength. Finally, the book shows the reader how to leverage their identified strengths for instant and quantum leap change.
