Successful persuasion is about reading your audience - of one or one million - and creating a message that aligns with what they already believe. As a message strategist for some of the most high-profile names in international politics and business, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
Drawing on his tried - and tested - techniques, 27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
* Persuade people without browbeating them
* Unite with your audience, not conquer them
* Use language that lets people agree with you on their terms
* Get people to see things your way
With provocative excerpts from courtroom testimonies and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
- Publication Date:
- 01 / 06 / 2013
- 135 x 216 x 18mm