Dimensions
183 x 205 x 23mm
50 Management Ideas You Really Need to Know demystifies the management concepts any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
