The infomercial pioneer who made Tony Little a household name delivers proven success strategies to ambitious entrepreneurs.
Millions of readers have seen infomercials on TV‚ and have an almost visceral reaction to the time-honored sales line coined by Kevin Harrington: 'But wait‚ there's more!' This line is the quintessential promise that has sold products for decades‚ and characterized a sales technique that was revolutionary when it began‚ and still brings customers running to the products advertised.
Now Harrington brings his proven sales techniques‚ infomercial know how‚ and viral marketing instincts to a new era of sales-one that's especially relevant in the digital age. A boot-camp style book of business principles that work‚ But Wait‚ There's More delivers practical advice on how to make deals‚ handle difficult people‚ and overcome business disasters in a breezy‚ fast-paced yet easy-to-understand format. Readers will be captivated by the following:
* Gives readers marketing‚ sales‚ publicity‚ and quality-control techniques to help launch their passions‚ products‚ and creations
* Features entertaining stories of celebrities who have worked to promote Harrington's products
* Shows how to overcome business problems with a fascinating look at Harrington's business struggles from 1989-1991
* Includes black and white still photos of celebrities and well-known infomercials
