Dimensions
190 x 235 x 18mm
A simple, practical guide to the basics of the advertising business
'Advertising For Dummies, Second Edition' covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. It covers word-of-mouth, viral, and guerrilla advertising, grassroots campaigns, and more. Readers will learn what works and what doesn’t and get all the basics of advertising budgeting and strategy.
