Air Jordan

This is not a book about basketball. Nor is it a biography of Michael Jordan. It is the first authorized volume to celebrate the enduring 40-year partnership between Michael Jordan and Jordan Brand-an icon and a legacy that transcend sport. Structured into six chapters, a tribute to Jordan's six championship rings, the book explores how Jordan and his namesake Brand redefined design, reshaped business, dominated pop culture, remixed style, and elevated athletics. Rare items from Jordan's personal archives are published here for the first time. Through striking visuals, cultural references, and iconic advertisements, Air Jordan captures the artistry, innovation, and influence of the man and the brand that continue to inspire generations. AUTHOR: Adam Bradley is the author or editor of multiple books, including The Anthology of Rap and the national bestseller One Day It'll All Make Sense, a memoir he wrote with the rapper and actor Common. He has written extensively about sports, sneaker culture, and design, contributing a chapter to Nike: Form Follows Motion and an essay celebrating Nike's 50th anniversary. As a writer at large for T: The New York Times Style Magazine, he writes about music, art, and popular culture. He lives in Los Angeles, where he is a professor of English and African American Studies at UCLA. As founding director of UCLA's Laboratory for Race & Popular Culture (a.k.a. the RAP Lab), Adam pioneered the study of rap lyrics as poetry. 438 illustrations Matt finished hardcover