Dimensions
164 x 238 x 23mm
The Making of the World's #1 Bourbon.
This book is much more than a story about liquor, it is a story of America's dynastic First Family of bourbon whiskey, the business of booze and an industry that has adapted to governmental regulation, changing consumer tastes and fierce global competition.
Jim Beam is the world's #1 selling bourbon racking up sales of an astonishing 5.1 million cases per year. Bourbon is "America's native spirit" made so by act of Congress in 1964, bourbon can only be distilled in America. Not a day has passed throughout Beam's 207 years of existence that a Beam family has not been the master distiller.
The book tells the story of a family business that has evolved and grown over time and examines issues of marketing and branding, innovation, global business and competition, government regulation, advertising and acquisition.
