* Arabic code-switching and translanguaging in written Arabic has recently emerged as a powerful form of communication online and the connection between these forms of communication and the socio-political impact they have within the ongoing tumultuous transformations in the Arab world makes this study very appealing to students and researchers
* addresses the colloquial/standard variation of written Arabic for students of Arabic sociolinguistics
* many scholars/teachers in the filed of Arabic are re-thinking the ways in which the Arabic language can be taught in a more efficient way that would address the challenges posed by Arabic diglossia
* a useful practical and theoretical tool that scholars could use in their explorations and teaching.
This book would appeal to:
sociolinguistic researchers mixed Arabic writing and the concepts of code-switching, code-mixing and translanguaging
teachers and students of Arabic wishing to understand better the mixed forms of writing we find in modern Arabic literature and on social media.
Early literacy advocates, researchers and teachers, who wish to better understand the issues young learners face and possible solutions to overcoming the barriers to achieving higher literacy and attainment
policy makers and educators interested in Arabic phonics, a new yet popular concept in Arabic language teaching and learning
