Be: Become Your True Self, and Inspire Those Around You

What is it about certain individuals that inspire not only themselves but also the people around them, organisations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference. AUTHOR: Bahriye Goren is the co-founder of Art of Branding, a global branding consultancy, as well as a lecturing professor of Marketing and International business. Based out of New York, she is an international marketing expert with over 12 years of global experience, both on client side and on agency side where she has consulted companies across industries; from consumer packaged goods, financial institutions, fashion labels, consumer electronics to pharmaceuticals. SELLING POINTS: . A manual for being more creative, innovative and leading successful change in your company . A must-have book for managers of all levels, and team and project leaders, in large and small companies . Innovation and change are key advantages to develop in business today . Based on the author's real-world, practical experience ? provides tools, strategies and know-how