Be Brands: Simon Hammond’s Creative Brand Revolution

'Be Brands' is THE methodology being used around board rooms to reignite organisations. 'Be Brands' explores how the great brands in Australia and worldwide are already doing under the 3 BE scorecard. We will find that the really successful ones are embracing it, without even knowing: Bodyshop, Boost, Apple, Virgin, Harley, Caterpillar, Hillsong, Qantas, Cadbury, Working Dog, Oakley, Rip Curl, VW, Harley etc. Local living examples from SEE’s portfolio will be used, such as the rejuvenated NAB, the reignited Sportsgirl brand, the launch of the National Gallery of Victoria. Best of all, readers will see how the simple 3 BE formula can be applied to the reader’s business through this book. A checklist and easy guide to BEinventing your business are included.