Behind the Cloud by Mar Benioff & Carlye Adler


ISBN
9780470521168
Published
Released
01 / 12 / 2009
Binding
Hardcover
Pages
304
Dimensions
167 x 239 x 27mm

'The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company-- and Revolutionized an Industry.'

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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