First printing: 10,000 copies Third book in our extremely popular BIFF Conflict Communication Series. Based on the original BIFF book which has sold 20,000 copies + 10,000 copies through seminar back-of-room sales. BIFF is a technique for responding to difficult people by email, text, social media, etc. It brings structure and a method to contain conflict and shut hostile communication down. Another book in the series also being published this season: BIFF at Work. The author and co-authors are launching BIFF seminars and online courses through the High Conflict Institute in the U.S., Canada, and Australia this year. Lead author, Bill Eddy, has written sixteen books. The BIFF brand will be heavily promoted via social media. Galleys available via Edelweiss around 4 months before publication.
