Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world’s most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage their blogs, and the single most-important element of each blogger’s success. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.
This book consists of informal Q&A interviews with thirty of the Web’s most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject’s responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.
Interviews are slanted toward the how-to elements and how each blogger became successful:
Getting started (selecting a subject, hosting, software, etc.)
Promoting the blog
Managing posts
Interacting with posters and “lurkers”
