'Brand Building on the Internet', a sell out in its first edition, is now fully revised and updated and available in paperback. It is the ideal introduction to the methods of establishing and maintaining brands on the Internet.
A corporate website on the Internet is no longer enough to survive in today's competitive on-line environment. Brand Building on the Internet explores how the Internet has created a new dimension in marketing. Profiles of several Australian and international companies are analysed to demonstrate how the Internet demands a new and strategic way of thinking to market e-brands to consumers.