Brand Building On The Internet by Martin Lindstrom & Tim Frank Andersen

154 x 235mm

'Brand Building on the Internet', a sell out in its first edition, is now fully revised and updated and available in paperback. It is the ideal introduction to the methods of establishing and maintaining brands on the Internet.

A corporate website on the Internet is no longer enough to survive in today's competitive on-line environment. Brand Building on the Internet explores how the Internet has created a new dimension in marketing. Profiles of several Australian and international companies are analysed to demonstrate how the Internet demands a new and strategic way of thinking to market e-brands to consumers.

This product is unable to be ordered online. Please check in-store availability.

Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Martin Lindstrom & Tim Frank Andersen

You might also like

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.