By: Fiona Gilmore

$21.95
 
 
ISBN
9780006388920
Date Released
Binding
Paperback
Pages
278
Dimensions
128 x 194mm

Out of Print

Description
Information
Corporate Leaders Share Their Winning Strategies

Now that consumers are more brand conscious than ever, championing the brand is at the heart of winning business strategies.

'Brand Warriors' brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead - and keep them there. Seventeen high-profile contributors, including Richard Branson and Robert Ayling discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspective provide penetrating insights - based upon proven success - that no business leader can afford to ignore.
ISBN:
9780006388920
Publication Date:
13 / 04 / 1999
Pages:
278
Dimensions:
128 x 194mm

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444