How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become "rousers") if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company's mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today's turbulent times. AUTHOR: Luis Gallardo is one of the world's leading experts in branding and marketing. He is a board member of the ThapGroup and is the former Managing Director of Global Brand and Marketing at Deloitte. SELLING POINTS: . What it takes for managers and companies to survive and succeed in today's turbulent times . A timely and important management book, written by a world-class thinker and practitioner . People are just as important as strategy ? this book provides vital advice on how to achieve the right balance between the two . The new reality is one of constant change and turbulence ? this book recognises that and shows managers how to deal with it . Major business PR and online marketing campaign at launch ? strong business media interest expected globally
