10 Hard and Honest Lessons
Geoff Brash knows the highs and the lows of business, how to survive the worst times, yet stay sane and keep a smile. Geoff was there when the century-old Brashs family business collapsed, but sorted through the problems and now is a key shareholder in the re-energised Allans Music business.
Amid the turmoil, Geoff Brash learned 10 hard and honest business lessons, including:
- The importance of being entrepreneurial
- The need to embrace honesty in decision-making
- The benefits of putting staff first
And, most of all, how to turn disaster to advantage.