Thinking of starting a business? In the process of starting up? Running a business and need a simple introduction to business planning? Then this is the book for you.
'Brilliant Business Plan' is the book to demystify and simplify the process of planning a business and writing a business plan. It introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan step-by-step, and reveals how to use a business plan to run your business more effectively.
This is everything you absolutely have to know - and nothing else. And because it’s written by the author of 'The Definitive Business Plan' (the accessible and entertaining best seller, used in MBA courses and widely regarded as the definitive guide to business planning) you know that it’s the best possible advice you can get.
It will help you prepare a winning business plan, and along the way you will discover how you can run your business more effectively. Now that’s brilliant.
