Closing the Sale Online
The news on Internet marketing is simple: just as traditional marketing that fails to move merchandise is useless, Internet marketing that fails to close the sale online is a fruitless exercise. In addition to this, though, marketing online must be faster, more focused, in order to be more effective. It must develop brandwith with consumers on Net - one consumer at a time. Teaching the lessons of e-marketing, Zyman is joined by his partner in Z Group, fellow marketing legend Scott Miller. They have developed the 10 Commandments of Building Bandwidth - a straight-from-the-shoulder guide to effective marketing on the Web, and off the Web. These are the new rules.