Business Environment in a Global Context

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions. New to this edition Extended economic analysis has been incorporated throughout to clarify how the global markets operate. New opening scenarios and case studies cover topical events such as the Olympics and the Eurozone crisis. Further coverage of key concepts and models including, for example, quantitive easing and 'cloud' computing. Exploration of the global issues that influence business development, such as the legacy of the financial crisis, the 'reshoring' of offshore operations, and the changing world order.