Making Corporate Renewal Your Personal Crusade.
Whenever an individual or team embarks on a mission of radical innovation or change, a journey into new and unmapped territory starts. This book provides a map for the brave characters who genuinely seek to take themselves and their organisations into a new and unimagined future. Ultimately, the book is about success. But this kind of success is achieved not just by "strength of will" or "good intentions" but through wisdom. This "old wisdom" comes from the experience (and stories) of successful heroes, rather than knowledge gained in business schools.
