Instantly recognisable whether scaling Everest, navigating an icy sidewalk, or walking the catwalk, Canada Goose is a genre-defying brand that has quickly found itself at the forefront of the industry for delivering a highly stylish product while simultaneously remaining true to its roots. Started in 1957 by Sam Tick as Metro Sportswear Ltd., the Canada Goose story began with functional, quality outerwear designed to outfit municipal workers such as the Ontario Provincial Police, Canadian Rangers, and those whose day jobs require the utilitarian aspects of the coats. Maintaining every bit of their function and authenticity, only the audience and not the product has changed since the very first styles were created. Today, Canada Goose is embraced across the globe and in all climate zones, among city-dwellers, celebrities, and influencers alike. The pages of this book unveil what has become more of a movement than a brand, from its origins in the True North to the Goose People, the true users who share their personal stories and meaningful connections to Canada Goose. Finally, the brand collaborations with such names as Vetements, the artist Eepmon, and Drake's OVO, each of which has contributed in pushing the label into new areas of fashion, art, and design. Today, Canada Goose is helmed by Sam's grandson, Dani Reiss, and still maintains that all its products are sourced and crafted on Canadian soil, not following along as competitors moved their factories out of the country, and remaining true to Sam's vision of an authentic and quality Canadian product. This book celebrates fifty years of the homegrown Toronto label, where it has been, and where it is flying to next. Hardcover in luxury slipcase
