159 x 228 x 23mm
The Bottom Line of 21st Century Business.
This book passionately demonstrates how all businesses can and must help society achieve the three interlinked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda. Global in scope, it describes seven linked revolutions which will define the business environment of the first few decades of the 21st Century.
Forged by Elkington's first-hand, international experience with companies which have realised that these are the forces shaping the future of business, the book exposes the nature, scale and implications of the biggest, most far-reaching experiment currently underway on planet Earth, upon which the futures of over five billion global citizens and their descendants ride. The Triple Bottom Line is becoming an imperative. Environmental and social responsibility, and the issues discussed in this book, should be at the heart of every business leader.