Marketing is the all about getting "it" out there. No point having the world's greatest product if no one knows about it. Marketing is about telling the world exactly what it is they need to know.
Written by Peter Klein, an experienced marketing consultant, the main theme is to provide career-seekers with an insight into the world of Marketing. This will provide direction for both school-leavers and "career changers" to pursue and (hopefully) achieve a career in Marketing.
Issues that are addressed include: job descriptions - everything from marketing products, promoting events, PR and market research, etc.; courses and education requirements; remuneration; interviews with prominent people in the Marketing industries; handy referrals for places to find listed jobs; and relevant associations and professional bodies.
