Character of Organizations: Using Personality Type in Organisation Development

An enormous consulting industry has sprung up promising to help organizations overhaul themselves to meet today's competitive pressures. Yet far too often, such change efforts fail. The solution, according to best-selling management author William Bridges, lies in identifying, understanding, and working with what he calls organizational character. Just as people have personalities, organizations - as well as their departments and teams - have characters. An organization's character shapes how decisions are made and new ideas received, how employees are treated and change is accepted or rejected. Using examples from McDonald's, Hewlett-Packard, GE, and other companies, Bridges identifies 16 organizational character types using the framework of MBTI (Myers Briggs) personality types and shows how these influence an organization's growth and development. With a foreword by Sandra Krebs Hirsh and a new preface by the author, this updated edition of the time-tested classic includes the Organizational Character Index, Bridges' popular tool for assessing the character of your own organization or team.