China CEO: A Case Guide For Business Leaders In China

China CEO: A Case Guide For Business Leaders In China by Juan Fernandes & Lui Shengjun


ISBN
9780470822241
Published
Released
04 / 06 / 2007
Binding
Paperback
Pages
308
Dimensions
178 x 253 x 22mm

'China CEO: A Case Guide for Business Leaders in China' presents a fascinating collection of corporate experiences in China -- both good and bad. Together with the teaching notes, these cases can be used as part of a course on Managing in China. The course can be appropriate for MBAs as well as Executive MBAs. Moreover, this book will serve as a perfect guide for those senior expatriates with responsibility for MNC subsidiaries in Greater China.

Since nobody can afford to ignore the emerging Chinese economy and enterprises, this book is also very useful for overseas scholars to obtain first-hand knowledge and understanding of the China business environment.
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