178 x 248 x 22mm
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation. Ideas for switching to a low- carbon world are bound to take numerous forms. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest. Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market.