With marketing budgets tightening and an emphasis on efficiency as a key to growing the return on investment, more and smaller to midsized companies are 'targeting' their efforts to reach core consumer groups. Using the power of the internet and other more conventional tools such as networking through special industry groups, finding and selling to the ideal client has become the norm. The Complete Idiot's Guide® to Target Marketing, written by nationally-known (US) expert Susan Friedmann, gives practical advice, creative ideas, and concrete steps to show any business how to take advantage of this highly profitable model including:
* 5 easy steps on how to find the most lucrative niche markets.
* Using e-tools such as online surveys to pinpoint the needs of niche markets.
* Networking techniques that build customer base.
* Effective strategies for advertising that really deliver on sales.
* Using the internet to market directly to your customer.
* Customer retention techniques.
Susan Friedmann is an internationally recognized expert and 'how to' coach specializing in helping companies from the Fortune 500 to the small business to adopt niche marketing strategies to grow and differentiate their business. She is the author of numerous books including Riches in Niches: How to Make it BIG in a small Market and hundreds of magazine and newspaper articles.
