Dimensions
181 x 232 x 34mm
Do you know the true value of your website to your organization? Complete Web Monitoring shows you how to integrate several different views of your online business -- including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis -- into one clear picture that reveals the health and effectiveness of your web presence at any given moment. Complete Web Monitoring combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have.
