Consumer And Sensory Evaluation Techniques: How To Sense Successful Products

This book is unique in being a practical and comprehensive manual which describes how to implement specific sensory and consumer methods based on context and objective. It reviews step by step the various stages of a product evaluation with practical examples from many industries that practitioners can relate to. It analyses the critical milestones to follow and the pitfalls to avoid. The ultimate goal is to show how to build a sustainable short, medium and long-term product evaluation strategy. The aim is also to guide readers on how to create customized methods, or even completely new approaches.

Consumer and Sensory Evaluation Techniques is aimed at professionals working in product development including formulators and marketers. It is presented in a direct and straightforward language that will speak to the professionals in the field who are on the ground attempting to solve technical questions. 

The book will also speak to management and decisions-makers within organizations and address the main questions faced when developing and testing new products before a launch, which must often happen within tight deadlines and while maintaining high quality standards and strong predictability: dquo;how much will it cost?ndquo; and ndquo;how quickly can it be achieved?ndquo; The goal is ultimately to support decision-making processes while developing fast yet robust test strategies that will increase the likelihood of success.