Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Selling is the number one function of a business; without sales, a business implodes. However, the traditional sales model, including the typical jargon and tactics, is outdated and in need of a serious makeover. The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite is not just a novel idea, but an entirely sound approach to building better relationships and closing more sales. Michael posits that instead of following the pack, readers convert to The Contrarian Effect and do the opposite of almost everything they've been told to do to close more sales. The Contrarian Effect will look at the most well-worn sales tactics in the business and will debunk the jargon step-by-step and offer specific and actionable strategies and principles that will help the reader close more sales today by doing the opposite.

The Contrarian Effect will teach you how to stop blindly following the traditional sales model and start leveraging the power of collaboration, building credibility by delivering "just-the-facts" conversations, relating and listening to your customers instead of just trying to sell, realizing that your customers are ultimately smarter than you give them credit for, and attracting customers through "enthusiastic buying".