New Strategies for Giving (and Getting) Corporate Contributions.
This book provides the strategic plan for transforming corporate philanthropy into a powerful new concept called "corporate social investing". By following the practical ten-step model, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources.
The book describes how $10 billion in annual corporate giving can grow to $13 or $14 billion a year - and can be converted into a potent fuel that stimulates business growth and addresses social needs. Weeden's breakthrough plan has the potential to dramatically change the way businesses and non-governmental organisations interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalising the essential services non-governmental organisations provide.