Creating a Successful Digital Presence

Creating a Successful Digital Presence by Gordon Fletcher


ISBN
9780367460372
Published
Binding
Paperback
Pages
212
Dimensions
174 x 246mm

Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies
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