Taking on the Challenge of Leadership.
In the last five years there has been a strong upsurge in interest in corporate strategy and strategic management. This book is a clear, uncomplicated and relevant book for all leaders wanting to take their company from the mediocre to the preeminent.
Robert Bruce takes a fresh look at corporate strategy, integrating some powerful new models into a comprehensive handbook. Covering all aspects of business from customer relations, marketing, and finance to industry cycles and staffing issues, this book is the ultimate guide to placing your company in a prime position for the future.
