Creative Business Guide to Running a Graphic Design Business, Updated Ed

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.

First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.