Dimensions
161 x 233 x 13mm
Marketing and Selling Technology Products to Mainstream Customers.
Second Edition.
Every year companies lose millions of dollars and countless hours on doomed efforts to market technology products. Written by the world's leading high-tech and communications guru, this book describes for the reader, in this updated edition of the bestseller, the special realities of the high-tech market.
Moore helps marketers fully understand the risks of each transition point in the Technology Adoption Life Cycle, and to plan for them accordingly. He shows them how to adjust market development and marketing communications strategies as each transition point appears, ensuring that products are positioned to break into larger markets.
Filled with practical insights, everyone with a stake in the success of a technology product will profit from this book.
