Data Collection: Planning for and Collecting, the Measurement and Evaluation Series

Covering the first critical challenge in an ROI evaluation, this book explores collecting the quality and quantity of data needed, from the most credible sources, and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data. While the focus is on using questionnaires, the book also explores interviews, focus groups, observations, and monitoring organizational records.