Written for professionals looking to build data science and analytics capabilities within their organizations as well as those who wish to expand their knowledge and advance their careers in the data space
Shows how to build a fit-for-purpose data science capability in a manner that avoids the most common pitfalls
Most data strategy works 'top-down' by providing technical solutions to perceived organizational needs. This book uses emergent design, an evolutionary approach that increases the chances of successful outcomes while minimising upfront investment
