Nearly 70% of businesses fail when they scale. So what does it take to be one of the 30% that succeed? Trena Blair knows the appeal of wanting to think big. As an advisor and strategist, she’s worked with companies around the globe to help expand their businesses from successful companies to mega players on the international stage. In her 20 years of doing business internationally, the one thing she’s come to know is this. Scaling and succeeding internationally is not for the faint-hearted. Not only does it take grit, determination and a healthy dose of courage, an in-depth knowledge of the risks and the intricacies of the landscape youre launching into are key. Because in a race where only the best-prepared survive, getting it wrong could not only cost you millions but also your reputation.
Decoding Global Growth is the culmination of everything Blair has learned in her years of doing business as an entrepreneur and international corporate executive. Drawing from lessons from her clients, as well as research and insights from some of the worlds most successful business leaders, and weaving a historical thread trade services, it’s a practical guide designed to give you the tools, templates and confidence you need to launch globally and do with success.Decoding Global Growth is a book for business leaders everywhere who want to make sure their business scales successfully, making the most of their time, effort and money to create a legacy for their business and themselves. Whether you are a start-up, a seasoned business person or an aspiring entrepreneur, if you have a desire to go big with your business, Decoding Global Growth is a must-read before you do.